peter pilotto

Cheap Designer Label Clothes: What’s not to Like?

Opening February 9th is Target’s newest collaboration: Peter Pillotto for Target. I’ve said before that Peter Pilotto is the future, but this is a groundbreaking collection from a business perspective (for several reasons besides team designers. Peter Pilotto and Christopher De Vos’, genius). This marks the first time the Peter Pillotto label offers both swimwear and accessories. To celebrate, Target has taken a step in the global direction and is making the collaboration accessible by featuring it Net-a-Porter.

The designs look great — almost like a cross between scuba gear, Jackson Pollock, and the office. No doubt come February, I will find myself perusing Target’s aisles, silently salivating as the sweet smell of design meets affordability.

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But before I get overwhelmed by the ever-beckoning lure of the label, I have to ask myself and my readers. Why do we like these collaborations? Do we actually like them? Every so often with mixed success, Target, H&M, or Kohl’s tantalizes us with these  oh-so classy looking displays; you get to the store, pulse racing, thinking, “Ah! The joy of having nice clothes made by someone who understands!” Then you touch the fabric, and in a moment of dizzy realization and confusion, it’s just glorified polyester with more thought exerted on it. But I go. every. time. And every time, I ask myself, why would I pay $40 for a white shirt from Target?

Am I being too snobby? Looking back at past Target collaborations, they are undoubtedly cool. Even celebrities wear them!

Jason Wu:


In real life:012712-jason-wu-target-launch-600

And Philip Lim:


So essentially, by buying the collaborated label, you sacrifice fabric and tailoring, leaving yourself with design. Is that a worthwhile trade, or am I better off to save up my money and thrift like mad? Then again, maybe my expectations are too high. No one is walking out of Target, fanning their fingers together saying, “YES! Runway gold!” Still, if we know that we aren’t really getting designer, why are we buying for designer? The Man Repeller’s Leandra Medine posited in her article Pilotto for the People that the reason to shop these collaborations is to cash in on the prints (making Pilotto the perfect designer). Now we get Peter Pilotto prints without the Peter Pilotto price tag… I don’t know, but that bathing suit is sure calling my name.

Fashion meets the Future

Several people have mentioned to me that this generation is different because it has no vision of the future. The 1950s had their future houses. The 1960s had The Jetsons and Andre Courregas.


He never really got over shiny things…

The 1970s had, well, Star Wars. Skipping forward a few years, people these days don’t have the same chrome conceptions as of old, but even with widespread computers, nothing has really replaced that conception either.


Are we living in a void? Staring into the abyss?

So what do we think? I present one literal and one figurative interpretation.

1. The Regenerating Running Shoe


Or if you can’t find a trash can to vomit, use your foot.

This spongy barf-looking shoe is the footwear of the future. I’m not joking. Shamees Aden, a London-based designer and researcher, has created a new type of shoe that will not only respond to your every move but will have the power to regenerate itself overnight when you stick it in a jar of magic goo. The real secret here is that the shoe is made out of photocells, which, I believe, means that you will be able to make them yourself from 3D printers (in the midst of the articles I read about them I am not sure if these two facts are wholly dependent or not). Unfortunately, these are still in the conceptual stage, so it will probably be four decades until they hit the shelves. Maybe they can work out a reboot of their image in the meantime, though that would result in leaving the generation still future-less.

Peter Pilotto presents a hypothetical in answer. The more we can do with computers, the more graphics driven our fashion will become. In his recent Spring/ Summer 2014 collection, Peter Politto produced the prototype of this future fashion, showcasing my hypothesis.

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All photos and further information are available here.

What does your vision of the future hold? Do you disagree altogether and think that this generation has a clear adopted view? Let me know and Happy New Years!